How a brief becomes an idea worth making. At Kugali, Live Nation and UCLA I sat between what the client needed and what the crew could execute, shaping the angle before anything was shot.
Turning a client ask into a brief a director, animator or creator can actually shoot from.
Seen in Kugali Media, Co Curate, Live Nation
Finding where a title, product or organisation sits, then building the campaign line around it.
Seen in Kugali Media, UCLA Student Affairs, FCMB Group
Writing the first three seconds and everything after: hooks, captions, voiceover and full scripts.
Seen in CTRL 4C, BAP Productions, Kugali Media
The unglamorous part that decides whether the shoot happens. Runway shows in Lagos and London, a festival film for Live Nation, and a year of FAST@UCLA's print, photo and video pipeline.
Running the day: call sheets, run-of-show, live projection content and whatever breaks at 6pm.
Seen in Live Nation, FAST@UCLA, Jewel by Lisa
Building the timeline backwards from the release date and keeping every deliverable on it.
Seen in FAST@UCLA, Golden Effects Pictures, Co Curate
Sourcing, booking and briefing the people and partners a production depends on.
The software that holds the work together, from first cut to final status update.
Editing, motion, layout and retouching for print, social and screen.
Keeping a production visible to everyone on it.
Seen in UCLA Student Affairs, Co Curate
Documents, spreadsheets and decks that keep budgets, schedules and pitches readable.
Seen in UCLA Student Affairs