‘This Is MUTHA’ Festival Promotion - Live Nation
Contracted by CURATED by Live Nation to direct the promo film and live visuals
“She has an incredible eye for detail and a sharp instinct for storytelling, which allowed her to translate complex ideas into something visually compelling and emotionally resonant.”
Commissioned to direct and produce the official promotional film and live concert projection visuals for MUTHA Festival, a Brooklyn-based event celebrating queer, Black, and femme artists through music and performance.
Managed creative asset delivery, versions, and approvals across teams and vendors, coordinating production schedules to meet tight event deadlines. Maintained brand and creative consistency across the festival's digital and live touchpoints, tracking feedback and revisions through final delivery. Served as the central point of coordination between creative, production, and promotional teams from planning through same-day execution.
