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Marketing Coordinator - Refine LA

Event CoveragePhotographyVideo
Marketing CoordinatorSept 2023 - June 2025Los Angeles, CA

“It was Talia who proposed creating an animated video depicting the life cycle of a garment, completing it a full week ahead of schedule.”

—Yuuki Hayashi, Marketing Team, Refine LA

Focus

Event DocumentationCampaign PromotionContent Coordination

Worked as a production coordinator supporting event documentation, on-site media production, and content coordination for a sustainability-focused fashion and circular retail organization's marketing team.

Coordinated on-site coverage for fashion shows, flea markets, and community activations, including initiatives sponsored by Poshmark and Evewear - handling photography, video capture, and post-event content rollout to extend each event's reach.

Featured Campaign

1 / 7

Photoshoot Results

2K+ Cumulative Likes3K+ Profile Visits~30% of Traffic from the Explore Page

Video Results

6K+ Views+50% vs. Account Average+10% Like Performance

‘Lost and Found’ Fashion Show - Event Coverage

My Role

Event CoordinatorMedia CoordinatorTalent Coordinator

Results

Led 20-Camera Team for Sold-Out Fashion ShowPosting Strategy Across Interviews, Livestream, Video & Photo Coverage1,700 Likes & 6,000 ImpressionsPersonally Captured 70% of Campaign Media

Zine Launch - Event Coverage

My Role

Event CoordinatorMedia CoordinatorSocial Media Strategy

Results

Sold-Out Zine LaunchCarousel Gained 400 Likes & 900 Impressions

Featured Creative Media

Marketing Coordinator - Sept 2023 - June 2025

‘What does LA mean to you’ zine promotion video - Directed and shot by me - Feb 2025

Results
1,000+ Impressions

‘Decomposition’ fashion show abstract promotion video - Edited & animated by me - March 2025

Results
Highest-Grossing Video on This Page2,000 Impressions

‘Lost and found’ fashion show event graphic & media coverage - Designed and shot by me - March 2024

Results
700 Impressions