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Marketing Strategy Intern - FCMB Group

Campaign research and growth strategy for Flexx, FCMB's youth banking product

Campaign ResearchGrowth StrategyKPI Roadmap
Marketing Strategy InternApr 2026 - June 2026

Focus

Youth Acquisition ResearchGrowth StrategyGo-to-Market PlanningKPI Framework

Led initial campaign research into youth acquisition and banking features for Flexx, FCMB's youth banking product, informing the 'Stronger Together' positioning.

Contributed to a three-part growth strategy - savings-behavior gamification, campus-based creator funding, and salary lifecycle conversion - and a go-to-market plan across TikTok, campus activations, and creator partnerships. Supported a KPI framework and phased execution roadmap tracking acquisition, engagement, and retention.

Featured Campaign

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My Role

Campaign ResearchGrowth Strategy ContributionKPI Framework Support

Three Growth Engines

Savings-Behavior GamificationCampus-Based Creator FundingSalary Lifecycle Conversion

Go-to-Market Channels

TikTokCampus ActivationsCreator Partnerships

Roadmap Tracked On

AcquisitionEngagementRetention

Featured Creative Media

Posting Strategy

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